Out-of-home advertising offers businesses the ability to target geographic or demographic markets, but remains a one way communication to the highly mobile consumer. So what’s next for out-of-home advertising? At Eureka Park CES 2013 (Las Vegas, January 8-11) visitors can see the future of interacting with automobiles, digital displays, signs, and billboards using their smartphones connecting to a cloud based service called SmartConnect. By visiting the Footmarks booth # 74212, visitors will receive a demonstration of the SmartConnect Service including the Bluetooth LE SmartConnect Tags and Tap Pad NFC and QR Code devices that provide interactive services for consumers while they are out of the home in a traffic jam or shopping at retail locations.
The SmartConnect Service was designed to take advantage of processes running in the background of the Smartphone that allows consumers to retrieve information from the Bluetooth LE devices even after the tags are out of range. This ensures that consumers are able to retrieve the information from moving vehicles long after they are gone. The design of this cloud based service provides added value to outdoor advertisers that enables Footmarks to provide analytical information that was not previously possible to capture. Using this patent-pending technology, businesses can receive very specific demographic and statistical information from potential customers that are currently just passers-by.
The future for Out-of-Home Advertisers
Using RFID, Bluetooth, and NFC technologies, out-of-home advertisers and retail businesses will be able to start conversations with consumers by broadcasting deals, contests, contact information, and more to their smartphones. “The out-of-home advertising industry will benefit significantly over the next few years by taking advantage of new technologies including cloud computing and social networking,” says Preston Reed, CEO of Footmarks. “As consumers become more mobile, they will demand that information found out of the home be effortlessly gathered, organized and shared with their social circles.”