Citrix Launches Fastest Growing Mobile App Ecosystem

Mobile Virtualization — By on Friday, August 23rd, 2013

Worx App Gallery Accelerates the Deployment of Enterprise-Ready Mobile Apps

Citrix today announced the availability of the Citrix Worx App Gallery with more than 100 committed third-party apps. This represents a growth of 25 percent since it was announced at Citrix Synergy™ in May. With a rapidly increasing app pipeline and new apps added daily, the Worx App Gallery is the fastest growing enterprise mobile app ecosystem on the market today. The Worx App Gallery eliminates the need for IT administrators to go through the time consuming process of procuring and verifying mobile apps. All Worx-enabled mobile apps are enterprise-ready with security, policy and provisioning controlled by Citrix XenMobile™. Administrators simply select Worx-enabled apps from the Worx App Gallery and deploy them to their corporate app store for their users to download. The combination of Citrix XenMobile and the Worx App Gallery dramatically simplifies the entire process of securing and managing mobile apps, and takes the burden off of IT.

Simplifying Mobile Apps for Work
In today’s environment, enterprise IT organizations are faced with a number of tools and tasks when it comes to securely enabling enterprise-ready mobile apps. Typical mobile application management (MAM) solutions today involve six or more steps: identify the app, execute contracts with the app developer, retrieve the app binaries, apply the security wrapper, verify the app and then deploy it for users in their corporate app store. This process must be repeated when the app or mobile OS is updated, or when the app security SDK changes. Citrix manages this entire process for IT and provides end-to-end support, eliminating the complexity of making common mobile apps enterprise ready. Users no longer have to hunt for apps that they want to use at work. They can simply open up their corporate app store on their mobile device to find a list of Worx-enabled apps that have been pre-selected by IT for their use.

Making Mobile Apps Safe for Enterprises
The Worx App Gallery features enterprise-ready third party and Citrix mobile apps, including WorxMail, WorxWeb, Citrix ShareFile® and Citrix PodioTM, with the management and security controlled by Citrix XenMobile. Worx-enabled apps run in encrypted containers that secure data at rest, data in use and data in motion. For example, XenMobile can block users from accessing sensitive corporate information from an unsecured Wi-Fi network at a coffee shop. These capabilities combined with powerful inter-app communications controls comprise nearly 60 different granular policies of which IT can take advantage. This represents one of the largest and most comprehensive sets of mobile application management policies in the industry.

Expanding Market Reach for ISVs
Independent software vendors (ISVs) can leverage the Worx App Gallery to showcase their apps to a wide enterprise customer base, including more than 260,000 Citrix customers and more than 10,000 resellers. Through the Citrix Ready® Worx Verified program, app companies can leverage an integrated lead-management system, Citrix marketing and branding assets and tools and the Citrix demo cloud environment to drive sales engagements.

The Citrix Ready program currently boasts more than 100 committed third party apps. Third party developers who have committed their app(s) have engaged with the program and verified or are in the process of verifying their existing mobile apps with Citrix XenMobile. The Worx App SDK makes it simple to extend enterprise-grade management and security in any existing mobile application. A single line of code instantly embeds enterprise capabilities into any mobile app. With minimal effort, iOS or Android apps can be Worx-enabled, secured, and made available on either an internal storefront or in public app stores.

Availability
Worx App Gallery is available today. To take advantage of the capabilities in Worx Mobile Apps, customers can purchase XenMobile Enterprise edition. Please contact a Citrix salesperson for more information.

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