The explosive growth of mobile applications and waning battle between application ecosystems are creating a new reality in the mobile industry. Apple and Google have effectively prevailed in the platform war, leaving OEMs without access to these ecosystems at a significant disadvantage. Users are also demanding a wide choice of innovative applications on all their digital devices: smartphones used for work and personal use, tablets and e-books, in their cars and on their TVs.
OEMs need to provide Android apps to their customers but are hesitant to relinquishing control of their branded experience and services. Enterprises want to drive productivity by providing their employees access to slick consumer applications alongside secure enterprise apps on smartphones and tablets of their choice. Virtualization solutions can solve these challenges by creating environments that are independent of the underlying OS or hardware in which to run foreign applications and guest operating systems.
This report analyzes four virtualization technologies that all take different approaches and are designed to address notably different markets. These technologies include:
- Mobile hypervisors
- Secure application containers
- Thin client and cloud solutions
- Application virtual machines
Enterprises that are embracing Bring Your Own Device (BYOD) policies are looking to virtualization solutions to protect enterprise data on employee owned devices. Over the past few years, mobile hypervisors that have been used to reduce hardware costs are now being repurposed to enable two segregated application operating systems on one device. Containerized application solutions, thin client and cloud solutions are enabling the separation of consumer and enterprise applications within the operating system protecting sensitive enterprise data. The emergence of virtualization technologies to help manage BYOD policies will lead to new competition prompting important strategic decisions for established mobile enterprise software vendors. As this market shifts from managing devices to securing enterprise applications and data, mobile device management vendors and mobile enterprise application platform vendors will have to embrace emerging technologies to stay relevant. With promising technologies such as type 1 hypervisor based solutions still on the horizon, providers will have to weigh their current investments against their long term technical roadmap.
OEMs are deploying application virtual machines, or more specifically, the Devlik virtual machine on non-Android devices to run Android applications. This strategy allows OEMs to leverage the robust Android ecosystems without having to relinquish control of the user experience to Google. These devices will run Android applications side by side with Native and HTML5 applications in a seamless interface, increasing developer flexibility and driving innovation. We are forecasting over 508 million non-Android devices to ship in 2016 which will run Android applications. Beyond traditional mobile devices, Delvik virtual machines are being evaluated to run applications on in-vehicle infotainment systems (IVI) and set top boxes. This trend will have important strategic implications as mobile applications migrate to these new platforms. Internet players are pushing into the TV content distribution market and virtualization solutions will be an important tool for entrenched players defending their market. Separating the Delvik virtual machine from the Android stack will also loosen Google’s grip on application distribution and compromise its ability to manage fragmentation in the Android ecosystem. While fragmentation will be a challenge for the industry, creating new cross device opportunities for Android developers will help improve application economics, which in turn will strengthen the ecosystem in the long run.
Companies Mentioned ACL
Alien Delvik
Android
Android Player
Apple TV
Codezero
Delvik VM
Divide
Dynamics
Googe TV
iOS
iPad
Java
Limo/Tizen
Meego
Mobile Horizon
Mobile Virtulization Layer
OKL4
Pocket Cloud
Safezone
Symbian
Toggle
vLogix Mobile
VLX
WebOS
Windows Mobile
Table of Contents Introduction 1
Market Opportunity 1The Enterprise Opportunity 2The Cross Device Opportunity 2
Technology Trends 2
Hypervisors 2Application Containers 4Application or Process Virtual Machines (VM) 5Streaming UI’s & Thin Client Solutions 7Cloud Solutions 7
Market Drivers & Barriers 8
Developer Economics 8Emergence of Cloud Computing 8IP Litigation 9
Market Opportunities 9
Enterprise Market 10Cross PlatformSecurityEase of InstallationPerformance and Device Level FunctionalityIT ControlDiverse Enterprise MarketMobile Handset Market 13Other Consumer Mobile Device Market 14IVI-In Vehicle Infotainment Market 15Cable Network Operators 15
Market Strategies 16
Forecast & Strategic Outlook 17 BYOD Market Forecast 17
Type 2 Hypervisors and Container Apps
Type 1 Hypervisors
BYOD Market Strategic Outlook 21
MEAP and MDM Players Will Struggle With Strategic Dilemmas
Cohabitation of MDM, MEAP, and Sandbox Solutions Will Be Short Lived and Players Will Compete 21 In The Long Run Red Bend Wins In BYOD Solutions Market
Virtual Machines Market Forecast 22
Smartphones
Tablets
Automobiles
Set Top Boxes
Virtual Machine Strategic Outlook 26
Changing Dynamics in Developer Ecosystem
Delvik & HTML5 Value Proposition Overlap
OEMs will Focus More on Core Functionality to Differentiate
Fragmentation Will Grow in Android
Android Wins and Looses
Virtualization Trend Strategic Outlook 27
Carrier Opportunities
How Will Apple React to This Trend
Vendor Profiles
Enterproid 28OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesGood Technologies 30OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesMyriad Group 31OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesOpen Kernel Labs 33OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesOpen Mobile World Wide 34OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesRed Bend Software 35OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesResearch in Motion 37OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive ChallengesVMWare 38OverviewMobile Virtualization OfferingsCompetitive AdvantagesCompetitive Challenges
Table of Figures
Table 1 – Mobile Hypervisor Vendors 4 Table 2 – Application Container Vendors 5 Table 3 – Delvik VM Players 6 Table 4 – Thin Client and Streaming Vendors 7 Table 5 – Virtualization Technology Opportunity Matrix 10 Table 6 – Virtualization Technology Business Models 17
Figure 1 – Type 1 Hypervisor Architecture 3
Figure 2 – Type 2 Hypervisor Architecture 3
Figure 3 – Application Containers Architecture 5
Figure 4 – Application Virtual Machines Architecture 6
Figure 5 – Virtualization Implementation Architecture 12
Figure 6 – Total Enterprise Virtualization Users Forecast: 2012-2016 18
Figure 7 – Total Users Application Container and Type 2 Hypervisors Forecast: 2012-2016 18
Figure 8 – Total Revenues Type 2 Hypervisor and Container App Solutions Market Forecast:
2012- 201 20
Figure 9 – Device Shipments with Type 1 Hypervisors Forecast and Install Base 2012-2016 20
Figure 10 – Total Devices Shipping with Delvik VM and Total Addressable Market Forecasts:
2012-2016 23
Figure 11 – Smartphones Shipping with Delvik VM and Total Addressable Market Forecasts:
2012-2016 23
Figure 12 – Tablets Shipping with Delvik VM and Total Addressable Market Forecasts:
2012-2016 24
Figure 13 – Automobiles Shipping with IVI Systems Featuring Delvik VMs and Total Addressable
Market Forecasts: 2012-2016 25
Figure 14 – Set Top Boxes Shipping With Delvik VM and Total Addressable Market Forecasts:
2012-2016 26
To order this report:Mobile Telephony Industry: Mobile Virtual Environments: The Opportunity for Guest Applications and Operating SystemsMore Market Research ReportCheck our Industry Analysis and Insights