Columbia Sportswear's Software-Defined Data Center is Built on VMware Technology

Columbia Sportswear is enabling the business on by letting the business decide what performance criteria they need, where they need their data hosted, and then to rapidly configure and deploy those resources using VMware vCloud Suite and the software-defined data center architecture. From an IT perspective, Columbia can determine the right fit for its business, and is empowered to make resource decisions based on what the business is asking—without having to go back to its business teams and explain architecture limitations. Columbia's application resources are available as needed, anywhere in the world.