DataCore Software, the storage hypervisor leader and premier provider of storage virtualization software, announced a number of new business development initiatives to expand its base of volume resellers, system integrators, solid state disc (SSD) vendors and appliance system builders selling its solutions. To help its partners quickly take advantage of lucrative, burgeoning opportunities in storage, DataCore is providing access to the foremost software of its kind – the storage hypervisor – along with the tools, programs and organization necessary to rapidly extend and transform existing product offerings into compelling solutions.

Highlights of the fast-start program include rapid configuration wizards and guides to simplify product installation and deployment, accompanied by new interfaces for value-add integrations. New sales playbooks have also been developed to help partners open new accounts and quickly ramp up their business. Additionally, DataCore has put the right people and organizational components in place to make the program a success. This includes a newly created centralized Business Development Team that helps guide, support, and work with larger system integrators, server and SSD vendors, and system builders looking to incorporate a storage hypervisor into their solution portfolio.

Organizations can realize tremendous value from virtualizing storage and achieving maximum use of existing investments, including direct-attached storage (DAS), storage area network (SAN) and SSDs. The new DataCore™ initiatives makes it simple for partners to use the SANsymphony-V storage hypervisor to add value to and leverage existing infrastructure, including popular server hardware made by Dell, Intel, Super Micro, Fujitsu, IBM, HP, and new SSD and flash memory devices.

DataCore is committed to working with partners to build an ecosystem of appliance-focused, value-add versions of its storage hypervisor that meet their individual customer needs. As a result, integrators and resellers can quickly see market opportunities and increase volume sales by offering complete, pre-configured, out-of-the-box storage management and SAN solutions, powered by SANsymphony™-V, which are easily to deploy in leading management platforms such as Microsoft System Center.

“By giving specialized appliance and system resellers the ability to expand their areas of expertise and service into the storage world, DataCore is enabling them to broaden their ongoing revenue streams,” said Chris Ilg, Director of Market Research, Infrastructure Channels and Alliances at IDC. “The ease of which the SANsymphony-V storage hypervisor integrates with top selling hardware – coupled with the support DataCore provides – simplifies the sales process and allows partners to easily introduce customers to the great productivity benefits and cost savings that a storage virtualization solution can bring to virtual desktops, virtual data centers and private clouds.”

SANsymphony-V provides open application program interfaces (APIs), supports application to backup facilities such as Microsoft VSS (volume shadow copy service), and Windows PowerShell advanced scripting support for even greater management system integration. Built-in wizards and powerful features include automated storage tiering that allows partners to easily customize solutions or add new technology or capabilities (any storage, SSD, flash cards) into the current mix, while also maximizing the price and performance value of current storage assets. With the new tools and SANsymphony-V storage hypervisor, pre-packaged appliance-like solutions can be easily created to meet a wide range of needs or combined to manage an entire storage infrastructure encompassing both virtual and physical assets.

DataCore also announced today a number of enhancements to its Global Partner Program, simplifying the entire sales process from initial contact to closing to ongoing product support and maintenance.

“Our volume resellers have unique challenges to address. With the new Partner Program enhancements and the tools now available, they can further expand revenue opportunities, while minimizing the time and effort required to market, sell, configure, deliver and install appliance-based solutions,” said Carlos M. Carreras, vice president of alliances and business development at DataCore. “We want to support them by making SANsymphony-V as attractive and simple as possible, enabling end-users to clearly see the great benefits that virtualization technologies and our storage hypervisor hold.”